In the video, we see a touching portrayal of a father grappling with the challenges of embracing his transgender daughter’s transition.
However, by the conclusion of the advertisement, he demonstrates his acceptance by ordering a beverage under her new name.
Starbucks India shared the video on Twitter with the accompanying message:
“Your name is a reflection of your true self, whether it’s Arpit or Arpita.
At Starbucks, we celebrate and embrace your individuality,
because being genuine is of utmost importance to us. #ItStartsWithYourName.”
In a poignant and moving video, Starbucks India shines a light on the importance of acceptance, individuality, and love in a heartfelt portrayal of a father embracing his transgender daughter’s journey.
The advertisement captures a deeply emotional narrative as the father navigates the challenges of understanding and supporting his daughter’s transition.
The video’s turning point comes when the father orders a beverage at a Starbucks outlet using his daughter’s new name.
This simple yet powerful gesture symbolizes his acceptance and love, leaving viewers with a profound message about the significance of embracing one’s true self.
Starbucks India shared the ad on Twitter with the message:
“Your name is a reflection of your true self, whether it’s Arpit or Arpita.
At Starbucks, we celebrate and embrace your individuality, because being genuine is of utmost importance to us. #ItStartsWithYourName.”
The campaign has received widespread praise on social media, with many lauding Starbucks India for promoting inclusivity and fostering a conversation around transgender rights and acceptance.
By tying the message to their iconic practice of personalizing cups with customers’ names, Starbucks seamlessly integrates the brand’s values with a broader social cause.
This advertisement not only highlights Starbucks’ commitment to diversity and inclusion but also serves as an inspiring reminder of the power of small actions to create meaningful change.