reinforcing Lay’s reputation as a snack associated with fun moments and easy enjoyment.
At the center of the design is a bright yellow circle, a shape and color chosen with purpose. Yellow often represents warmth, optimism, and appetite—qualities that perfectly suit a brand built around light, flavorful potato chips. The circular form echoes
both the shape of the sun and the golden color of a freshly cooked chip, visually reinforcing feelings of freshness and warmth.
A subtle highlight adds depth
and glow, making the symbol appear vibrant and energetic. This sunny imagery sends a friendly message that Lay’s products are meant to brighten everyday moments, whether shared with friends, enjoyed at gatherings, or simply eaten as a quick snack.
Adding dynamic contrast to the logo is the red ribbon that wraps around the yellow circle. The ribbon’s smooth, flowing design gives the logo a sense of movement, making it feel lively rather than static. Red is a color often used in food branding because
it captures attention and suggests bold flavor and excitement. In the Lay’s logo, it creates a balance between energy and comfort, ensuring the brand stands out on store shelves without feeling overwhelming. The ribbon’s curved shape softens the bright red tone, supporting the brand’s
identity as friendly, approachable, and fun rather than intense or overly serious.
Completing the design is the playful typography that displays the Lay’s name. The letters are rounded, slightly tilted,
and gently spaced, creating a relaxed and welcoming feel. The white color of the text ensures strong contrast against the red and yellow background, improving
visibility and helping the logo stay recognizable across packaging, advertisements, and digital media.
This combination of color, shape, and font produces a cohesive message: Lay’s is a brand built around positivity, enjoyment, and memorable snacking experiences. The logo doesn’t just identify
the product—it evokes emotions tied to sharing, laughter, and uncomplicated pleasure, reminding consumers why the brand has remained beloved for generations.
