During Coldplay’s recent Boston concert, frontman Chris Martin sparked a viral moment when the

“kiss cam” appeared to catch what many believe to be an affair in progress.

As the camera zoomed in on a man with his arm around a woman, he quickly ducked out of sight, while she tried to hide her face.

Martin jokingly commented, “Oh look at these two

… Either they’re having an affair or they’re just really shy,”

prompting laughter from the crowd.

However, what started as a lighthearted moment quickly turned into a viral corporate scandal.

Internet sleuths soon identified the pair as Andy Byron, CEO of New York-based company

Astronomer, and Kristin Cabot, the firm’s Chief People Officer.

The clip of the moment went viral, sparking outrage and speculation about a possible affair between the executive and his employee.

Soon after, a statement attributed to Byron began circulating on social media, where he apologized for a

“deeply personal mistake” and ended with a quote from Coldplay’s “Fix You.”

It read, “You deserve better from me as a partner, a father, and a leader.”

However, the statement was quickly debunked. It originated from a parody X account posing as “Peter Enis” from CBS News.

The account, which had briefly removed its parody label, was flagged with a community note clarifying the post was fake.

Astronomer later confirmed to TMZ that the statement was not real.

The incident remains a humorous yet cautionary tale about public perception and internet virality.