For example, the Facebook page America’s Last Line of Defense claimed (archived) on Oct. 20:

“Boycotts work! Quaker has announced that Aunt Jemima will be back on syrup bottles in 2025.”

In late October 2024, a viral rumor began circulating across social media platforms, claiming that the Quaker Oats Co. planned to bring back the controversial Aunt Jemima image and name on syrup bottles in 2025.

The rumor was fueled by a post from the Facebook page America’s Last Line of Defense, which stated on October 20: “Boycotts work! Quaker has announced that Aunt Jemima will be back on syrup bottles in 2025.”

However, Quaker Oats, the parent company of Aunt Jemima (now known as the Pearl Milling Company), quickly addressed the claims, asserting that there is no truth to the rumor.

A spokesperson from the company confirmed in a statement that Quaker Oats has no intention of returning to the previous branding.

“The Pearl Milling Company brand continues to represent our commitment to change and inclusivity. We remain focused on supporting the diverse needs of our consumers,” the spokesperson added.

The Aunt Jemima brand, known for its roots in racial stereotyping, was rebranded in 2020 following a public reckoning with racial inequality in the United States.

The change to the Pearl Milling Company name and logo was part of Quaker Oats’ broader effort to respond to calls for social change and racial justice.

Despite Quaker Oats’ clarification, the viral rumor continues to spread across social media, sparking debates among users about the legacy of the Aunt Jemima brand and the ongoing conversation surrounding corporate responsibility in the wake of social movements.